I recently watched a conversation unfold on Facebook that could easily be the end of a business. In this conversation, a bride-to-be asked a question in a Facebook wedding group. It would be very easy to interpret her question as being about something she wasn’t happy with but, to her credit, when another group member […]
Facebook: Profile or Page?
According to Facebook’s ‘Key Facts’ page, there were 1.23 billion monthly active Facebook users as of December 31st 2013. The site is immensely popular with people sharing various aspect of their personal lives, and with businesses aiming to reach that massive user base. Even if a company were able to reach just 0.1 percent of […]